Choconomics
Local chocolatiers take on the international market.
In the last decade, a new sector emerged in Canada’s three-billion-dollar chocolate market: mid-priced take-home treats. Nestlé Canada, Cadbury and Hershey maintained a monopoly in this sector, unchallenged until Winnipeg chocolatiers, Larry Finnson and Chris Emery, seized the opportunity. Their first brand, Clodhoppers, sold millions throughout North America. Their latest endeavour, OMG’s Clusters, took off after gaining Dragon’s Den’s Arlene Dickinson in 2012. The graham wafer chunks are mixed with almonds and toffee, covered in chocolate and packaged inside resealable bags. The sweet snacks now speed out of the facility at 2000 lbs per hour and supply grocery stores across Canada and the United States.